As technology advances, people are finding fewer reasons to leave their computer. The internet allows people to talk to family and friends, take college courses and even grocery shop. In 2010 the percent of consumers who purchased packaged goods online doubled from 2009. According to the following articles on Mashable and AdAge the variety of online retailers and products is ever-growing.
So, what is the benefit to offering customers the option to purchase your packaged goods online?
- People like convenient and time-saving options. Online purchasing allows them get to their grocery shopping done while at work, home or on the go via their computers, smartphones and tablets.
- Brand loyalty can be developed quickly through various options given to the shopper, such as the search box and saved shopping list. Consumers are therefore less distracted by competitors’ products.
- Online shopping is a way for your company to increase sales. E-commerce of packaged goods is now a $12 billion business and is expected to more than double by 2014.
- Studies focusing on the habits of online shoppers of packaged goods have found that the average online shopping cart is three times the value of an offline cart.
- Shopping online allows users to choose their method of selection. The can shop through online “aisles,” use search boxes to look up categories/brands or use auto-replenishment lists/saved shopping lists.
To find out how your company can obtain free product images from manufacturers such as Unilever, ConAgra and Coca-Cola, visit kwikeesystems.com and start building your database of consumer packaged-goods images and associated data.
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